A fabric that supports our tomorrow
NUNOUS is a totally new fabric based upcycle material which was created by SEISHOKU,who has over 140 years of history in the industry.
It has all one of a kind marble-like texture with various workability, which makes it to be a gamechanger for the fashion industry.
The textile industry along with the fashion industry is said to be one of the worst contamination reasons for the environment.
But we all desire clothings, as it is a general merchandise.
NUNOUS proposes an environmental friendly fabric for the future.
As you see across the world, the textile industry is continuously expanding.
It is so even in Japan with about 1.8bilion ㎡ in production.*
Japanese quality control is extremely high so is the produced textiles, but there is always out of standard product as well.
It is overlooked and unseen, but there is over 9milion ㎡ of such available.
The amount is so great that it can cover half of the earth circumference at 45cm width.
*References from METI
Reborn of the out of standard materials
Out of standard textile materials are very hard to recycle, and in most cases it was carded or burned, in means of disposal.
NUNOUS approaches the problem by upcycling the materials without spoiling it's feel and color.
We make the “Unseen Disposal” to be “Beautifully Visible”.
By doing so, we connect the disposal with the companies and people in a new style.
We are co-developing this “new upcycling method” with the research institute. Pat.pend.